How would our gifts accompany us home through the hustle and bustle of busy holiday shoppers?
What would keep prying eyes from a glimpse of the surprises tucked away in our closets and spare rooms?
Retailers have designed signature holiday shopping bags for many years. Working with some of the most creative minds of the time to customize their bags from season to season.
Packaging is a key touch point between your brand and consumers. The opening or “unboxing experience” is part of the customer’s excitement of receiving their highly anticipated purchase. The quality of the package it arrives in compliments and adds value to the item contained within.
The online sales tsunami sweeping retail has had a catastrophic impact on the image of many of the most fashionable and well known brands of the world. In the digital retail generation, many of these brands final touch point with customers is the packaging their online purchases arrive in.
Brand owners are pocketing the savings from delivering their online sales without unique and identifiable “signature” custom packaging. This philosophy is a mistake. These brands will pay a high price for their illusion of economy. It really comes down to “What is a Brand?”
There has never been a more relevant time in any brand’s history that requires more attention to the brand owner as the present moment, and there is no part of the brand equation that can be neglected. The market will be unforgiving.
The loss of the bricks and mortar store makes it all the more essential that a brand concentrate on what’s left: without the physical contact that store and staff once gave the brand with its clientele, what’s left is image, service, product quality and presentation. Packaging is both image and presentation.
The attention and the investment given packaging in the digital age must be redoubled, the packaging in the place of bricks and mortar, shop windows and displays, and the care of physical staff. The “Wow” must come from somewhere. Those who neglect the continuity of the brand experience in the digital space will soon find themselves without a brand.
How can a retailer produce their packaging with style and promotional value while meeting the best ECO practices?
It starts with the gold standard when it comes to saving energy, natural resources and money – The three R’s:
Reduce – Reuse – Recycle
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Apple has long been at the forefront of the consumer electronic industry. Impacting and forever changing culture and societies across the globe through innovation and ingenuity.
In the summer of 2015, the founder of Modern Arts Packaging was reading an article about Apple’s new highly anticipated, self-sufficient headquarters being built in Cupertino, CA. As a frequent Apple Store patron, he was surprised to realize that such a forward thinking and ECO conscious company was still getting their shopping bags so wrong.
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Well executed packaging programs have a major promotional impact on any branded customer experience.
As a vital touch point to your customer, properly planning how your packaging will function and feel is essential to positively elevating brand awareness.
The decision to go “green” and develop environmentally friendly shopping bags and retail packaging presents no shortage of conflicting ethical, practical and legal factors to consider.
The base material your packaging is manufactured from is one of the most important elements to review. Optimal Eco-conscious base materials are made from recycled or renewable content that is easily available.
Mixing materials makes recycling in standard waste streams a challenge. The best solution utilizes a die-cut handle or another handle style that is the same base material as the bag. Laminated finishes add a plastic coating to paper and make recycling difficult. Most plastic laminate films will also not degrade naturally.
The guide below is to help you make educated material choices when developing environmentally conscious shopping bags and packaging. However, all projects are specific to individual needs. Contacting a retail packaging specialist at ModernArts will assure your brand’s Eco-friendly packaging efforts are on track.
The creation of ECO friendly custom retail bags for a personalized packaging program is not a simple process. It takes educated planning based on thorough review of specific project needs and environmental factors. This multi-part guide is meant to help a brand or retail store further understand the suggested ways to develop ECO friendly shopping bags and customized packaging.
This guide is a go-to resource about the essential general aspects that can make your bags more environmentally friendly. Base materials, mixing materials, preferred ECO bag styles and so much more will be discuss on an introductory level, allowing for a solid foundation of understanding about how to think and approach any ECO packaging project.
Stop guessing and making assumptions about what makes your bags “green” – get educated with this guide. Or pass it along to someone who you feel needs to get more down to earth with their packaging program by sharing via social media below the graphic.
Jennifer Tzar, the founder and CEO of ÖR Galleries and also a well known fashion photographer, enlisted the expertise of Modern Arts to design and manufacture a custom box for her new fragrance launch.
Size:
Base Material: .048 White Vat Board
Paper Wrap: Recycled Natural Kraft Interior & Exterior
Imprint: 1 Color Gloss Black Hot Stamp – Front Face of Top
Construction: 2 Piece, Hand Stripped. Die cut platform.
Modern Arts Packaging Spotlight shines on the uniquely simple product packaging for Vinagreen, LLC. Vinagreen approached Modern Arts after developing and bringing to market a 100% natural, healthy alternative to conventional dishwasher detergents.
The True Cost Movie is a must see to fully understand the darker side of fashion manufacturing and production.
After you view this stunning and groundbreaking documentary you will easily make the connection from the garments and accessories that are the subject of this film to the bags, boxes and packaging those items go home with the consumer in.
Another stark reminder of the need for responsibly sourcing your retail packaging. At Modern Arts we offer a wide range of environmentally friendly packaging and shopping bags. Our production facilities are also highly responsible and held to strict labor standards.
Just as consumers should be demanding more responsibility from the companies supply our clothing, the same should be true for custom retail packaging and shopping bags.
