Thinking Differently: Leaders of Innovation, Apple Patents Environmentally Friendly Paper Shopping Bag

Photograph: USPTO

Apple has long been at the forefront of the consumer electronic industry. Impacting and forever changing culture and societies across the globe through innovation and ingenuity.

In the summer of 2015, the founder of Modern Arts Packaging was reading an article about Apple’s new highly anticipated, self-sufficient headquarters being built in Cupertino, CA. As a frequent Apple Store patron, he was surprised to realize that such a forward thinking and ECO conscious company was still getting their shopping bags so wrong.
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Packaging News Alert: Self-Serving Data Endangers Legitimacy and Use of 40% PCW Content Legislation.

The Rise of Self-Serving Data: A Growing Problem in The Packaging Industry.

Self-serving data refers to claims or “guarantees” issued by best parties, such as paper mills that are selling paper; converting mills that are selling packaging; and governments that are supporting or subsidizing commerce for export. Each of these official bodies can issue documents/letters asserting the 40% PCW content of shopping bags, as an example, which when tested by “third-party” accredited labs in the USA yields different or inconclusive results.

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LATEST PACKAGING ALERT: THE 40% PCW DEBATE IN THE NEWS

40% Post Consumer Waste Content

FACTS ABOUT 40% POST-CONSUMER-WASTE CONTENT (PCW)

In our ongoing research and follow-up with paper mills, we have found that supporting the 40% Post-Consumer Waste (PCW) requirement with integrity is much more difficult than what seemed possible at first glance. Many paper sources/mills claim to produce paper with recycled content, but when third-party testing is utilized one finds contradictions, distorted data —much confusion.

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Packaging and the Environment: Reality, Ethics, Law, $$

Green Paper Plant

Taking care of the environment is now part of our legislation and of our future. The laws are ever-changing and the fines for non-compliance continue to occur, increase. What’s more, you may not have a have a team of experts that can address –foresee– the newest changes; and you need a packaging source that realistically addresses the laws (before the fines knock at your door!). You also demand award-winning packaging that has great graphics and promotional value. This is a tall order; however, unique eco-certified packaging can now be part of your solution. The following steps will afford greater sustainability and compliance with the laws…

When Choosing a Packaging Source, Inquire About These Topics:

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