Modern Arts Packaging Spotlight shines on the uniquely simple product packaging for Vinagreen, LLC. Vinagreen approached Modern Arts after developing and bringing to market a 100% natural, healthy alternative to conventional dishwasher detergents.
Self-serving data refers to claims or “guarantees” issued by best parties, such as paper mills that are selling paper; converting mills that are selling packaging; and governments that are supporting or subsidizing commerce for export. Each of these official bodies can issue documents/letters asserting the 40% PCW content of shopping bags, as an example, which when tested by “third-party” accredited labs in the USA yields different or inconclusive results.
In our ongoing research and follow-up with paper mills, we have found that supporting the 40% Post-Consumer Waste (PCW) requirement with integrity is much more difficult than what seemed possible at first glance. Many paper sources/mills claim to produce paper with recycled content, but when third-party testing is utilized one finds contradictions, distorted data —much confusion.