The Rise of Self-Serving Data: A Growing Problem in The Packaging Industry.
Self-serving data refers to claims or “guarantees” issued by best parties, such as paper mills that are selling paper; converting mills that are selling packaging; and governments that are supporting or subsidizing commerce for export. Each of these official bodies can issue documents/letters asserting the 40% PCW content of shopping bags, as an example, which when tested by “third-party” accredited labs in the USA yields different or inconclusive results.